Massive numbers and powerful reach; Instagram has put its’ foot down, with 300 million active users over 30 billion photo shared and 70 million photos uploaded daily. These substantial numbers now confirm that its’ not a platform to ignore when you are crafting your marketing strategy.
To get on board and progress on instagram you need to be aware of the 5 following key tips:
- When to post?
Timing depends mainly on your target audience, so when posting you need to consider the peak hours: 7 to 10 am, 1 to 3 pm, 5-7 pm (applies to school students), 9pm to 12am. So depending on your audience reach you can figure out the best timing to post that best works for you. I highly recommend using measurement tools such as iconosquare.com or Hootsuit, monitor the “like’ rates per post according to the time and find out what is the best time for you.
- How many posts per day?
At least once a day during peak hours, preferably more than once if you do have attractive or live content to share, if you don’t then just work consciously on that daily post to make it the best.
- What to post?
Your instagram is sort of your informal channel, unless you are a governmental account, then you do have the freedom to get closer to the brands casual side, so relax, post happy stuff, run competitions and focus on touching on people daily lives and interests. With the focus on the subject matter you also must tune in to the local and sometimes global issues, however, choose carefully do not get involved in sensitive issues keep it simple. You must always pay attention to posting high quality photos, so invest in good photography skills, be creative and keep up with the digital trends.
Hashtags are essential for the growth and for the categorization or “Channeling” of your content. You may also launch and activate an official hashtag for your brand one that is specific to a campaign. Hashtags have increased importance when Instagram re-designed their “explore and search” features; now it displays real-time images as they are shared through trending places and hashtags. Be aware that instagram has remodeled the way hashtags operate, so tags no longer have the power to push your photo up on the real-time grid, the photo shows up on the grid on the time of posting it and not at the time of placing the hashtags so be careful with choosing the tags as you post the photo.
- Work with influencers:
Tricky but very useful, working with influencers needs research and commitment, so keeping the momentum and delivering the right message throughout the connection with them is vital. The influencers must compliment your brand, and they must have a powerful voice within your target audience.
It’s easy to spot influencers, however, do not get tempted with high volume of followers, the real deal is with the engagement which can be spotted by looking at the ratio between number of followers and number of likes and comments, pay attention to the quality of comments and followers. For one campaign you must choose more than one influencer across various audience types or locations depending on your campaign.
So as a user generated content (UGC) platform by far it is the best for brands, it’s a fact now that consumers are interacting with UGC more than banners ads and other forms of media ads, so using Instagram, engaging with consumers and collaborating with influencers will put you right in the front seat of digital marketing game.