It’s no longer a trial and error, things are settled! At the beginning of the social media boom few years back, things were vague, brands where not sure how to use it to their benefit. Today we have an established Social Media rules and best practices here are some (With a focus on Twitter and Instagram):
Don’t be a loner: the big names on social media that have zero following are not big as they think! Anyone who follows zero is missing out on a lot! It’s not an achievement to have million followers and following none; the only achievement on social media is when you have a highly engaged audience! You always must keep a healthy ratio between the two to ensure you are listening to your audience and getting the chance to engage with them.
Don’t get Retweet Happy: Yes! I know the retweet button got bigger on Twitter and it looks very tempting! Your timeline must show that you are here to add value, share your knowledge, and give your opinion. You can retweet from others for sure; but be careful not to exceed the logical number, which is 2 retweets in a row! Otherwise it will be a retweet overdose and your timeline will look like it belongs to someone else. This rule applies to instagram as well; it’s very likely to lose followers and get less “likes” if you get retweet happy!
Don’t think of yourself: don’t use your social media channels as your official PR; publishing only fancy news about your brand. You have to think of your audience, speak to them, appeal to them and add value to their timeline. Remember they are bombarded with polished brand messages on all other mediums. They are following you to engage with your brand on a deeper level. So get on with it, use the social media lingo and expressions and be spontaneous, you are not at a press conference!
Don’t be a chicken: Don’t just follow others be original, lead by example, it’s ok to look at others and see what they are doing! But do it differently. Try out new things, you have all the space to be creative.
Don’t be confused! Favor VS Retweet: What do you do? Add to favorite or retweet! First they are not the same; when you favor a tweet this means you are in direct contact with the poster he will be notified that you have favored his tweet, and it will bookmark that tweet on your favorite tab. This action is mainly for yourself, keeping a reference for some tweets you like. Retweet, is re-posting a tweet to your followers which result in a viral action in which they may themselves retweet it. If you want to acknowledge a certain person you can choose to favor it will also indicate that you like what he said, which acts similar to the “like” action on Instagram and Facebook; and if you want to share the content from specific tweet or insta-post then use the retweet or repost features.