I added this photo cause I thought it’s really funny it is a myth that an Ostrich hides its’s head from fear of danger, the truth is it does this sort of behavior beacuse it’s giving itself a free deep cleansing facial (Joking)
The new media on everybody’s mind and probably some agendas; some took it on and experimenting with it others are reluctant to dive in!
During the time I have experimented myself and then studied the subject I extracted some of the most common myths about Social Media which have been circulating around it:
Social Media is for kids and geeks only
Well that is true; if you want to spend time gaming and chatting with friends! but for marketers it’s no game at all, social media is powerful tool to present brand personality at times where consumer gains control over the sales process and has total freedom to post his opinion whatever it was!
So the truth is social media is a legitimate marketing platform just as TV, Print, Web, Outdoor is!
Social Media jeopardize business reputation
Well if you accept to be an ostrich with its’ head in the sand at first sense of danger! Well the danger you are hiding from is inevitable it exists whether you like it or not. Choosing to hide from it is the real ‘Danger’. Consumers are already discussing your brand so you technically are on social media without you knowing. Your passive existence will put your business reputation in danger.
Social Media no time to play
An excuse I hear often is we don’t have time for Facebook and Twitter, we are too busy working on real marketing strategies! Well not good excuse! And you won’t get away with it for long! Social Media is a real marketing platform which must be integrated with your overall marketing strategy with time and staff assigned to it.
Social Media is for free
This is not entirely true, social media is certainly not for free; it is in the cost effective and cost saving category. The real truth is you need specialized people to run it for you and this will cost you, you do have the option to train your existing staff but you need specialized people to train them. Eventually you must deploy the right measurement solution to maximize and optimize your social media presence and give you an overall picture of your performance including ROI that will cost you.
So Social Media is no scary monster, no play, not a free ride, join in with no excuses!