I blog in morning but work 24/7!
There is a significant difference between a “Website” and a “Blog”; a website can be a page or more for presenting a company or offering a service or information and news etc… in that case known as a “Portal”.
There are 152,000,000 blogs on the Internet. (SOURCE: UM, OCTOBER 2010) these blogs are about different matters, it could be a personal journal, social issues, company blog or industry focused etc… The most important thing in a blog is that it is human influenced! It is a person speaking to the mass!
Human influence; in the sense that whatever you read there is expressing a personal point of view of the “blogger”, the blog post is either information the blogger is sharing with you, like what I am doing in this post, or sharing an experience of any sort!
In our region, which is Middle East, blogs have become very popular and important, many which speak in a strong political voices, others expressing social pains and sufferings, and many also offering great opinions about specific matters, we see it from fashion, beauty, politics, art, technology, social activists and more… People are talking to people.
I mark this as a revolution of content publishing; times has changed from the age we only used to get the information from official source or media or TV programs, print magazines and news paper or radio etc… It’s the time where anyone can create a blog and start blogging and reach the whole world!
You might think of the title of this article, well I am very keen to explain that the major difference that sets websites or “portals” and blogs apart; is that the first one is mostly managed by a company and the latter is by a person. A company, however, can have a blog, where a person or more in the company manages for them; company blog must follow overall marketing strategy of the company. As far as an individual blog it might not have any strategy to follow, but a blogger has a responsibility to keep his/her readers engaged and create valuable content.