Who’s missing from your Web Team?
By Dawser Al Hadidi
Are you getting the right results from your website? Have you defined your website goals and never ever measured them?
Even if you do not want to go fancy and perform A/B testing on each and every web page, transaction, or banner campaign etc… still you need a web analytics tool and you will have to measure, who, when, where, what, and how long? Who is visiting my site, where are they coming from? What are they doing on my site? How long are they spending time overall and on a specific page? what devices and browsers are they using to browse my site? The answers to these questions will tell you so much not only about your website performance but also about your business. Using such facts can help you adjust your website and grow your business. No one will help you in generating those results and reading those metrics except for a well educated “Web Data Analyst”.
Who is a Web Data Analyst?
A Web Data Analyst is not a “Business Analyst, Content writer, Designer and God forbids a Programmer” Nor is he/she a Marketer! A real Web Data Analyst brings numbers into business decisions! He/she sits between marketing and IT, works closely with both, and the outcome is enhancing web performance to enable taking educated business decision and increase conversions, and largely achieve those KPIs which have been hammering on your bosses head!
Web analytics software gives you so much data to deal with; exhibiting those on your sales pitch might do you some good; whereas a continuous web traffic data measurement and actionable analytics feeding directly into your marketing strategy will go a long way.
The data sitting behind your website can be extremely valuable to your business continuity and growth; so don’t wait, add a Web Data Analyst to your team.
You might also benefit from reading Quality First, Quantity Second
Loading ...
March 15th, 2010 at 10:16 am
Web Data Analyst is absolutely an integral part of any web team! Unfortunately in this region we still do not have a Job post called a Web Data Analyst, a Web usability expert, or User experience expert! And we still have people who think that they can learn how to build their own website over night!
Your website is an establishment of your business on an online channel! It needs a full web team to run it to its full potential!
May 30th, 2011 at 10:42 am
[...] your website is performing and how you can optimize it for better performance. Ideally a full time Web Analyst must be on board to cater for this task. But now from this article you got the main and key [...]
December 6th, 2011 at 4:11 am
Web Design in West Palm Beach…
[...]Who’s missing from your Web Team? | Digital Marketing, Social Media, Web 2.0, Web Analytics, Web Design[...]…
April 1st, 2012 at 2:01 pm
Your article is compelling, informative and extremely original. I’ve thoroughly loved studying your views and agree with you on some. I am a pondering reader that appreciates intelligent, unique and thought-provoking subject material like yours.
April 7th, 2012 at 10:31 pm
I consider there?ˉs nothing at all superior than a very good write-up that can make you pause and ponder on the factors created within the writing. This can be good.
April 9th, 2012 at 1:17 am
Dead composed written content, thanks for information. “No human thing is of serious importance.” by Plato.
April 12th, 2012 at 7:31 pm
billig tandblekninng med laser…
[...]5 One on point post. Nice post like always. py[...]…