Who’s missing from your Web Team?
By Dawser Al Hadidi
Are you getting the right results from your website? Have you defined your website goals and never ever measured them?
Even if you do not want to go fancy and perform A/B testing on each and every web page, transaction, or banner campaign etc… still you need a web analytics tool and you will have to measure, who, when, where, what, and how long? Who is visiting my site, where are they coming from? What are they doing on my site? How long are they spending time overall and on a specific page? what devices and browsers are they using to browse my site? The answers to these questions will tell you so much not only about your website performance but also about your business. Using such facts can help you adjust your website and grow your business. No one will help you in generating those results and reading those metrics except for a well educated “Web Data Analyst”.
Who is a Web Data Analyst?
A Web Data Analyst is not a “Business Analyst, Content writer, Designer and God forbids a Programmer” Nor is he/she a Marketer! A real Web Data Analyst brings numbers into business decisions! He/she sits between marketing and IT, works closely with both, and the outcome is enhancing web performance to enable taking educated business decision and increase conversions, and largely achieve those KPIs which have been hammering on your bosses head!
Web analytics software gives you so much data to deal with; exhibiting those on your sales pitch might do you some good; whereas a continuous web traffic data measurement and actionable analytics feeding directly into your marketing strategy will go a long way.
The data sitting behind your website can be extremely valuable to your business continuity and growth; so don’t wait, add a Web Data Analyst to your team.
You might also benefit from reading Quality First, Quantity Second